Whitelists vs. blacklists for programmatic media

Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/whitelists-vs-blacklists-programmatic-media-206607
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