Television meets internet in emerging new ATSC 3.0 standard

If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/television-meets-internet-emerging-new-atsc-3-0-standard-208888
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