Why About.com ‘took a business that was perfectly fine & crashed it into the ground’

In this week’s Marketing Land Live podcast, About.com’s CEO explains the marketing repercussions from last year’s decision to pivot from “one site fits all” to a series of separate vertical sites.

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from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/com-took-business-perfectly-fine-crashed-ground-209368
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