How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/how-to-decide-should-i-bid-210675
SEO Baltimore

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