The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.

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from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-automation-generation-fulfilling-mandate-customer-life-cycle-marketing-210838
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