Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you…
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from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/5-hottest-trends-advanced-analytics-211396