National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…
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from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/national-brands-local-search-use-insights-drive-actions-211732