A smarter approach to ‘back to school’ marketing

Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/smarter-approach-back-school-marketing-213807
SEO Baltimore


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