To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Buyers will be able to see which sellers have been authenticated by publishers.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/purge-fake-ad-sellers-digital-advertising-iab-tech-lab-launches-ads-txt-215331
SEO Baltimore

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s