Forging customer connections in a privacy-obsessed world

Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns

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from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/forging-customer-connections-privacy-obsessed-world-220319
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