Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/measuring-social-traffic-effectiveness-conversion-not-goal-220050
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