Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’

Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips http://marketingland.com/influencer-marketing-ad-tech-collide-hard-make-people-programmatic-221341
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