Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/amazon-vs-search-shouldnt-put-many-eggs-one-shopping-basket-224231
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