It’s time to get real about omnichannel marketing

Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/time-get-real-omnichannel-marketing-229270
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