Hooked on a feeling: The forgotten factor in online advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset.

The post Hooked on a feeling: The forgotten factor in online advertising appeared first on Marketing Land.

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from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/hooked-on-a-feeling-the-forgotten-factor-in-online-advertising-250862
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