TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.

The post TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again appeared…

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from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/tag-certified-ad-channels-shown-to-reduce-invalid-traffic-by-more-than-80-percent-again-251587
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