Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads.

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from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/top-retailers-spent-majority-of-2017-holiday-ad-budgets-on-tv-investing-only-6-on-facebook-ads-251259
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