Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.

The post Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription appeared first on…

Please visit Marketing Land for the full article.

from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/viants-adelphic-acts-to-solve-ad-pricing-transparency-by-offering-all-you-can-eat-monthly-subscription-251540
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