If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your…
Please visit Marketing Land for the full article.
from Marketing Land – Internet Marketing News, Strategies & Tips https://marketingland.com/3-signs-its-time-to-make-the-switch-to-account-based-analytics-251292