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Monthly Archives: March 2019

What counts as a video view? A refresher on how social platforms calculate video ad views

March 29, 2019by brian lichtig Leave a comment

The major social networks don’t agree on how to count video views; here’s a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher […]

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Content development tips for Account Based Marketing

March 29, 2019by brian lichtig Leave a comment

Build personas for each buyer tier and build content for them, but don’t forget to personalize your website for target accounts. The post Content development tips for Account Based Marketing […]

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The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

March 29, 2019by brian lichtig Leave a comment

Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them […]

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

March 28, 2019by brian lichtig Leave a comment

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, […]

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

March 28, 2019by brian lichtig Leave a comment

Still, the duopoly isn’t immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first […]

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Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

March 28, 2019by brian lichtig Leave a comment

Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it […]

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Take your search marketing skills to the next level

March 28, 2019by brian lichtig Leave a comment

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart […]

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